• Bournemouth Pier was originally tendered as multiple separate units and operations.
  • We presented a combined operating solution creating a single visitor attraction.
  • Over the first four years, we invested over 1million to re-model the trading operations.
  • We refreshed the multiple trading units and these have continued to grow from strength to strength.
  • We created a solid economic base and worked to bring the derelict theatre back to life.

In 2010 we added a new unit; Coffee Reef, our own brand of coastal coffee shop, converted out of an old workshop unit. We continually invest in our operations throughout the contract, examples of major investments on Bournemouth Pier include

  • Over £3millon in new facilities and attractions, including the Pier Zip, RockReef and Key West Restaurant and Bar.
  • In 2023 we invested 100K on a large LED screen for the front of the pier building and a doubled sided screen at the pier entrance. These promote awareness of our attractions, providing a more sustainable approach to our Marketing. They also offer an additional revenue generating opportunity.

In 2014 we developed, own and operate the UK’s first all-weather multi-activity adventure sports themed attraction; RockReef and the PierZip, the world’s only pier to shore zip wire.

Key West has been transformed from an end of pier café into a large catering and events venue, open all year-round hosting weddings and events.

Bournemouth Pier has developed into a must-visit destination, used by locals and visitors alike.

For more information visit the attractions website:

Openwide operations at Bournemouth pier have successfully delivered increased growth and this has resulted in additional revenue to BCP year on year.

Openwide International, a tenant of BCP Council,  have managed facilities on Bournemouth Pier for the past twenty years. Working in close partnership with BCP, they continue to evolve and develop the facilities they manage putting Bournemouth Pier on the map and creating a must-visit destination on the South Coast. We look forward to working with them on future developments.

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