In 2014 Adventure Attractions raised bank funding alongside our own cash investments to develop two brand new innovative attractions on Bournemouth Pier; RockReef and The PierZip.

The PierZip is the world’s first and only Pier to Beach zip line, launching from the end of Bournemouth pier, flying across the sea to land on the beach.

The addition of the zip wire to our Bournemouth Pier adventure attraction offer allowed us to flatten out seasonality from RockReef which is an indoor attraction.

It also allowed us to expand our customer age demographic as it was more appealing to adults than our indoor product offer.

The zip line is 10 years old in 2024 and we are still managing to increase the number of riders each year, the adrenaline ride attracts large groups booking for stag & hen parties, corporate events, community and charity events and more.

The PierZip has now become a must-visit attraction in Bournemouth and has often been featured on both local and national TV & press which has benefited the wider community.

For more information visit the attractions website:


“Wow, an awesome way to ‘fly’ in to Bournemouth!
Everyone should experience this”

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