In 2014 Openwide International, now Adventure Attractions raised bank funding alongside our own cash investments to develop two brand new innovative attractions on Bournemouth Pier; RockReef and The PierZip.

We developed, own and operate the UK’s first all-weather multi-activity adventure sports themed attraction.

This includes an all-weather indoor adventure activity attraction which features 28 “Clip n Climb” fun, themed indoor climbing walls, a real rock wall climbing experience, a Vertical Drop Slide, a ‘Leap of Faith’ Challenge, an indoor HighLine high ropes obstacle course and a Pier Cave which is a 65-linear metre indoor fun artificial caving.

We designed this attraction to cover a wide age demographic and to be somewhere families of all generations can have fun together, activities are suitable for all ages from 4 years, with no upper age limit.

We designed operational procedures based on visitor attraction principals and agreed these with manufacturers and industry bodies. This allowed us to optimise capacities, throughput and accessibility.

Adding Birthday party packages and packages for groups such as schools, youth groups and corporate events helped improve the local offer and increase visitor numbers out of peak seasons.

We maximise returns through robust operational procedures.

For more information visit the attractions website:

“Wow!, I had the most incredible time with my sister and my nieces! We have quite an age range – 5, 14, 37, and 38 years old, but you wouldn’t believe how much fun we had together. It was such a fantastic afternoon, and the best part is that it felt 100% safe.”

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