Our experience includes

  • Developing & operating Adventure Sports attractions
  • Developing & operating Heritage attractions
  • Creating profitable & sustainable Visitor attractions

Our current long-term management contracts operating Bournemouth Pier in Dorset and Cromer Pier in Norfolk include a variety of all-weather attractions for all ages and generate income for the local authorities which has grown year on year.

We have a 25-year lease and partnership with Bournemouth, Christchurch & Poole (BCP) council to develop and operate Bournemouth Pier in the UK’s leading beach resort. Operations include a restaurant, bar, coffee shops, family attractions, retail and food & beverage outlets, adventure attractions, weddings and events.

Using our expertise in attractions management, we have increased operational turnover at Bournemouth Pier by over 4 million in 10 years

Bournemouth Pier has been regenerated under Openwide (Adventure Attractions) management, with innovative new attractions and events putting Bournemouth on the map!

Cromer Pier

At Adventure Attractions we have extensive experience of operating management contracts to drive growth and optimise returns across commercial, social and environmental objectives.

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